Where Metrics Meet Mentorship: Live Chat’s ‘Coachable Moments’

By pairing quantitative data and survey responses with proactive performance management tools, today’s live chat supervisors can transform recognizable trends into “coachable moments” to improve and sustain the quality of live chat operations.

Turn recognizable trends into coachable moments with proactive live chatDaily chat volume. Average session length. Wait time. While your customer service team is fielding inquiries, your live chat platform is busy tallying and tracking the performance indicators displayed on your chat dashboard. But for hands-on supervisors using leading live chat platforms, this is just the tip of the iceberg. Today’s customizable reporting tools go beyond standard industry benchmarks to include out-of-the-box metrics, such as the percentage of an agent’s total time spent engaged in a single chat versus multiple chats or a tally of proactive chat requests. Pair this quantitative data with post-chat survey responses and it becomes clear what’s working and what’s not. These are powerful insights to have … but then what?

Velaro provides a number of ways for supervisors to further examine individual performance and deliver effective feedback to agents: as part of the training process, in response to metrics of concern, or even while a chat is taking place. Here’s how.

Annotated Transcripts

Using performance management tools, supervisors can opt to automatically receive all transcripts, random transcripts, or those with particularly high or low post-chat survey scores. By surveying the content of select transcripts, supervisors can pick up on patterns in performance and gauge how canned messages are being utilized and received. From there, Velaro makes it easy to annotate transcripts and share detailed feedback directly with associated agents.

Mock Chats

Mock chats are a common training exercise, where a supervisor stands in as a site visitor so agents can sharpen their service skills before interacting with real customers. This is a useful application for new agents who are exploring basic chat functions, practicing how to use canned messaging and learning when and how to conduct transfers. However, this form of role-playing continues to be a valuable method of addressing targeted problem areas with experienced agents, as well.

Live Evaluation

A popular training method for more hands-on supervisors is to initiate a chat with a customer service agent while “undercover” as a site visitor. Velaro provides a valuable alternative to this methodology by instead allowing managers to “sit in” on actual live chats as they happen. Without the site visitor’s knowledge, the supervisor can identify coachable moments in real time, communicate with the agent behind the scenes, and turn an everyday chat into a real-world training opportunity. This method of chat shadowing is a simple – and tactful – way to redirect agents and improve live chat performance.

Managing a successful live chat enterprise requires extensive training for new hires on both the software and soft skills of effective live chat conversations. But the most successful live chat teams don’t stop there. By monitoring for and taking advantage of everyday coachable moments, contact center supervisors can modify behavior, improve performance and maximize the ROI of a well-trained live chat team.

What Makes Live Chat HIPAA-Compliant … or Not?

Learn why today’s leading live chat platforms might be missing those two magic words – and the questions to ask as a result.

Learn why today’s leading live chat platforms might be missing those two magic words – and the questions to ask as a result.Handling patients’ health information is necessary for many organizations’ operations, from long-term care facilities and doctor’s offices to health insurance providers and managed medical service providers. In 1996, the Health Insurance Portability and Accountability Act (HIPAA) was enacted as federal law to ensure providers and related operations had enough access to information they need to do their jobs while also protecting the privacy of data related to patients’ health.

What does this have to do with live chat?

If you are a “covered entity” under HIPAA, you must comply with the limits and conditions on uses and disclosures of protected health information (PHI) and ensure the security of the PHI handled through your live chat platform. PHI incudes any information about health status, provision of health care, or payment for health care that is created or collected by your company or business associate, and can be linked to a specific individual.

In most cases, as a covered entity, when you engage with a business associate to carry out your health care functions, a business associate contract or other arrangement must be made to ensure that the associate complies with HIPAA requirements and is fully audited to protect the privacy and security of PHI.

However, there are exceptions to these auditing requirements.

Couriers & Conduits

Think of the US Postal Service and private couriers, who may transmit documents containing PHI with a very small probability of exposure. USPS is an example of a “conduit,” or an entity that transports information but does not access it other than on a random or infrequent basis as necessary to perform their function or as required by law. Since no disclosure is intended by the covered entity, and the probability of exposure of any particular protected health information to a conduit is very small, the conduit is not considered a business associate under HIPAA.

A live chat provider may also be considered a “conduit” if there are no plans for PHI to be stored on the live chat provider’s server. Many live chat providers, therefore, facilitate the storage of chat-related information on a secure server of the client’s choice. In this “server-of-choice” arrangement, live chat software providers simply act as “conduits” of the data that is being transmitted over their platforms.

Server-of-Choice

For companies working in health care industries or with medical information, minimizing risk by avoiding the storage of protected health data on external servers is often the preferred way of doing business.

Server-of-choice has become an increasingly popular model in recent years and plenty of live chat providers have written about why they’re not specifically “HIPAA compliant,” pointing to the conduit treatment of PHI as enough protection. However, given the number of healthcare data breaches in the news (253 in 2015 alone), many healthcare organizations are concerned about live chat security as it relates to PHI—and rightly so.

It is important to bear in mind that even though your live chat provider may not be storing protected heath information, they’re still handling it. As such, the platform should have safeguards that prevent unauthorized parties from intercepting PHI and that ensure chat-related information and transcripts are archived in a proper manner.

Protecting Your HIPAA Compliance

Reputable live chat platforms pave the way for your organization’s HIPAA compliance through a comprehensive set of features that are both secure and user-friendly. Regardless of whether the platform claims to be HIPAA compliant or not, these are the questions you should be asking to protect the HIPAA-compliant status of your organization.

Where will my data be stored?

Exceptional live chat platforms present the server-of-choice capability as a user-friendly interface, where administrators simply click to select their preferred cloud storage provider (e.g., Amazon Web Services, Microsoft Azure) from within the application. This allows you to maintain control over where your data resides while eliminating time-consuming back-end configuration and reducing lead time in the implementation process.

What is the user authentication process?

Your login screen is, in many ways, the gatekeeper of your live chat platform. The processes that power this interface are critical to keeping protected health information out of the wrong hands. Inquire about your live chat provider’s password management options, including character requirements and password expiration. Two-factor authentication is also an option to look for. Often employed by systems where sensitive information is being managed, this feature requires the user to pass two checkpoints to gain access. IP-based login restrictions are also available through some live chat systems to provide an added layer of access control.

How will transmitted data be secured?

When you’re handling sensitive customer information, and potentially protected heath information, keeping your data secure must be your top priority. Look for live chat platforms that encrypt all chats and transactions recorded within the system using 256-bit SSL (secure socket layer) standards. Ask about firewalls, intrusion detection systems, application content filters, anti-virus software and other mechanisms that prevent unauthorized access and defend against the injection of malicious and potentially harmful content.

How can I minimize access to sensitive information?

Data masking, a feature offered by industry-leading live chat platforms, prevents sensitive information, like a credit card number, from being viewed by replacing the appropriate text with X’s. Typically, this is offered as an option both within a live chat interaction and within the chat archive, allowing you to minimize exposure of private information both during and after the chat session. Additional options, such as disabling copy and paste within the live chat platform, can also help reduce the risk of sensitive information being distributed.

Secure and Flexible Live Chat

Live chat has become a mainstream asset for savvy businesses across industries – and health care is no exception. However, if you handle health information and are a covered entity under HIPAA, compliance should prompt some additional considerations as you vet live chat platforms. Do your homework and ask the right questions. By choosing an experienced and flexible live chat partner, you’ll ensure the security of your interactions without sacrificing the features that make live chat such a valuable tool for both your customers and your organization.