8 Ways to Start Improving Conversion Rates Pt 1

Let’s say our web site had 10,000 visitors last week. Great news! However, how many of those visitors actually made purchases? In the world of online business, achievement is often measured by how solid your conversion rate is. To turn your visitors into customers, consider these four (of eight) tips and start applying them to your business today

Let’s say our web site had 10,000 visitors last week. Great news! However, how many of those visitors actually made purchases? In the world of online business, achievement is often measured by how solid your conversion rate is. To turn your visitors into customers, consider these four (of eight) tips and start applying them to your business today.

Continue reading “8 Ways to Start Improving Conversion Rates Pt 1”

Live Chat and Beyond – Tips For Closing Sales PT 2

For part two of this blog series, we explore additional techniques for successfully closing a sale. From going the extra mile to determining your unique selling proposition (USP), the smallest advantage could lead to the biggest sale. Add these tips to your repertoire and get the results you’ve always wanted!

For part two of this blog series, we explore additional techniques for successfully closing a sale. From going the extra mile to determining your unique selling proposition (USP), the smallest advantage could lead to the biggest sale. Add these tips to your repertoire and get the results you’ve always wanted!

  1. Have Confidence. Confidence breeds more confidence. Take note of all your past successes. Ask satisfied customers for testimonials. Your tone and appearance are a direct extension of the product or service you’re marketing. When you truly believe in what you’re selling, don’t be afraid to show it.
  2. Differentiate your product or service. To break through the clutter, it’s essential to differentiate yourself from the competition. Highlight ways in which your product or service is unique. For example, only 1% of online stores offer personal services such as live help. Imagine if your online business was the only one in its industry to offer such a helpful tool. Or, if you have competitors that are imploring tactics you have not yet embraced, find ways to do it better. The competitive advantage will be yours.
  3. Learn to accept failure. Unless you’re selling water in the desert, don’t expect a perfect sales record. In fact, a 20% success rate is average. Remember that rejection is a necessary part of the process.
  4. Make all interactions pleasant. Even if you doubt that a sale will fall through, it’s important to be courteous to everyone you come across. A customer who doesn’t buy today might buy at a later time. Leaving a good impression can only help you in the long run.
  5. Do a follow up. If possible, try to follow up with your customers. As retail guru Katherine Barchetti once said, “make a customer, not a sale.” A follow up call or email communicates that you view your customers as people and not just vehicles for selling units. Be personable and it will pay off.

Live Chat and Beyond – Tips for Closing Sales Pt 2

For part two of this blog series, we explore additional techniques for successfully closing a sale. From going the extra mile to determining your unique selling proposition (USP), the smallest advantage could lead to the biggest sale. Add these tips to your repertoire and get the results you’ve always wanted!

Continue reading “Live Chat and Beyond – Tips for Closing Sales Pt 2”

Live Chat and Beyond – Tips for Closing Sales Pt 1

While we know that implementing live chat can be a great entry point for new sales, there are always additional techniques to consider as your prospects move further down the funnel.

While we know that implementing live chat can be a great entry point for new sales, there are always additional techniques to consider as your prospects move further down the funnel.

In the first of this two-part blog series, we explore a handful of no-nonsense tips for closing a sale.

  1. Know your product or service inside and out. There’s nothing worse than being unprepared for your customers’ questions. To validate your sales pitch, you have to establish a sense of credibility. Learn as much as you can about what you’re selling. In addition, stay on top of your company’s latest sales promotions and/or pricing. Knowledge is power. Whether you’re dealing with a first-time buyer or a seasoned veteran, you have to be ready for everything.
  2. Get to know your customers. As mentioned in tip #1, being knowledgeable about what you’re selling is crucial. However, it’s what you do with that knowledge that counts. To truly impress your customers, match your products with their personal needs. A personal touch goes a long way. Perhaps you run an online business. One of the easiest ways to create personal customer interaction on your website is through the use of a live chat platform.
  3. Help your customer envision him or herself benefitting from the product or service. Buying is a very psychological process. If you can get a customer to actively picture him or herself using your product to its fullest extent, you’re almost guaranteed a sale. For example, imagine that you’re a salesperson at a musical instrument store. Don’t just sell them an instrument; sell them the emotion of being on stage in front of screaming fans.
  4. Create a sense of urgency. Though this tactic may not be suitable for all situations, there’s a reason it’s such a popular approach among those in the sales industry. Creating a sense of urgency does two things. First, it turns a product or service into an opportunity. “I can’t promise you that this product will be here next week.” No one wants to miss out on what could have been. Second, it puts pressure on the customer in an indirect way. “We only have three of these left.” If there are only three left, that product becomes much more exclusive to the customer. It’s all about adding value to what you’re selling.
  5. Remember that every customer is different. While one approach may work great on one customer, there’s no guarantee that it will be successful with another. A good sales person will have several approaches up his or her sleeve. To determine which approach to take, gauge your customers using a few introductory open-ended questions. If you can get them talking then you’re already halfway there.

Live Chat and Beyond – Tips for Closing Sales Pt 1

While we know that implementing live chat can be a great entry point for new sales, there are always additional techniques to consider as your prospects move further down the funnel. In the first of this two-part blog series, we explore a handful of no-nonsense tips for closing a sale.

Continue reading “Live Chat and Beyond – Tips for Closing Sales Pt 1”